Overview
TheLevel 7 Diploma in Strategic Marketing is a postgraduate-level qualification designed to develop advanced knowledge of marketing, branding and strategic decision-making. Learners examine the ways organisations build competitive advantage through understanding customer behaviour, developing effective marketing strategies and managing brands across changing markets.
The programme covers contemporary marketing principles, consumer behaviour and market communications, digital and social media marketing, strategic marketing challenges, strategic brand management and applied marketing research. It develops analytical, creative and research skills for evaluating market evidence, planning integrated campaigns and making informed strategic marketing decisions.
The qualification is at RQF Level 7, the same academic level as a UK master’s degree.
Benefits of Doing the Level 7 Diploma in Strategic Marketing
Studying the Level 7 Diploma in Strategic Marketing online offers a flexible route to building advanced professional marketing and management knowledge. Key benefits include:
- Flexible Learning
- Study alongside work and personal responsibilities with flexible access to online resources.
- Cost-Effective
- Online delivery can reduce travel, accommodation and regular campus-related expenses.
- Access to Quality Resources
- Study materials, assignment briefs, relevant reading and tutor guidance support independent learning.
- Career Advancement Opportunities
- Develop skills relevant to strategic marketing, brand management, digital marketing and market research.
Course Delivery
The qualification is delivered online through:
- Virtual Learning Platform: Access online study materials and learning resources.
- Tutor Support: Obtain advice on course content, academic research and assessments.
- Independent Study: Complete reading, research and learning activities at a suitable pace.
- Assignment Marking and Feedback: Receive marking decisions and constructive comments.
- Online Assessments: Submit essays, reports, presentations with speaker notes and research proposals through the Learning Management System (LMS).
- Assignment Briefings: Access assessment instructions, learning outcomes and marking criteria.
- Study Notes: Use course notes and recommended academic resources.
- Customer Support: Contact the centre through the available support channels.
Course Quick Summary (Ofqual Regulated UK Qualification)
- Study Mode: 100% Online, Self-paced
- Accreditation: OTHM Qualifications
- Duration: 5 to 8 Months.
- Assessment: Assignment-based (No Exams)
- Requirements: Open access / Career experience
- Tutor Support: Unlimited academic tutor guidance
Learning Outcomes
Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behaviour.
Understand the relevance of particular theories, factors, models and concepts related to consumer behaviour.
Understand the marketing research process and customer insight in different contexts, including digital contexts.
Learning Outcomes
Understand the role of information technology and social media in digital marketing.
Understand the changing dynamics of an organisation’s environment and its impacts.
Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges.
Learning Outcomes
Understand the principles of strategic marketing management.
Understand the key innovative business drivers for organisational success.
Understand the models and process of analysing business environment and design of strategic marketing in different contexts.
Learning Outcomes
Understand the concept of brand and how branding relates to other areas of marketing, including sustainability and corporate communications.
Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
Understand the process and factors related to developing and enhancing brand image over time.
Learning Outcomes
Be able to identify research problems and formulate research objectives.
Understand how to review the literature on a research topic.
Be able to design appropriate business research methodologies.
Entry Requirements
- Learners must be aged 21 or over at the beginning of the course.
- An honours degree in a related subject, a UK Level 6 diploma or an equivalent overseas qualification.
- Mature learners with management experience may be considered after review by the delivery centre prior to registration.
Qualifications
OTHM's objective is the creation and conferral of high-quality certifications that combine strict educational requirements and professional relevance. OTHM is acknowledged as an Awarding Organisation by Ofqual, the qualifications regulator for England, guaranteeing that all its programmes adhere to high regulatory standards. OTHM aligns with worldwide quality frameworks, allowing global recognition of its certifications while ensuring consistency, integrity, and excellence in its awarding processes.
Assessment Methods
- Assessment is via assignment submission only.
- No Exams
Average completion timeframe (Course Duration)
- The average time it takes our learners to complete the course is 5 to 8 months.
- Learners are granted a maximum of two years’ access to complete the course from the date of enrolment.
Certificate & Transcript Information
Upon successful completion of the qualification, the learner will receive an electronic certificate and transcript according to the awarding body’s certificate policy.
Hard Copy Delivery Charges:
Ordering a hard copy certificate and transcript is optional. If the learner requires a hard copy certificate and transcript, the applicable hard copy and delivery charges must be paid separately. For certificate-related support, please contact info@directskills.co.uk.
Progression – Level 7 Diploma in Strategic Marketing
1. Higher Education
Successful learners may seek progression to a relevant master’s top-up or dissertation-stage programme with advanced standing. Admission and credit recognition are determined by the receiving university.
- Relevant master’s degree or MBA top-up programmes, where the 120 credits are accepted.
- Postgraduate study in strategic marketing, digital marketing, branding, business or management.
- Other suitable postgraduate or professional qualifications, subject to institutional admission requirements.
2. Employment Opportunities
The qualification may support career development in marketing and related management roles. Specific job eligibility depends on prior professional experience and employer requirements.
- Strategic Marketing Manager
- Marketing Communications Manager
- Digital Marketing Manager
- Brand Manager
- Consumer Insights Manager
- Marketing Strategy Consultant
- Market Research Manager
- Product Marketing Manager
| Plan Name | Regular Fee | Discounted Fee | % Discount | Deposit | Instalments | Fast Track |
|---|---|---|---|---|---|---|
|
Single Payment
|
£1,000 | £899.99 | 10% | — |
£899.99
1 months
|
|
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3 Months Plan
|
£1,000 | £929.99 | 7% | £310 |
£310.00
2 months
|
— |
|
6 Months Plan
|
£1,000 | £959.99 | 4% | £135 |
£165.00
5 months
|
— |
|
9 Months Plan
RECOMMENDED
|
£1,000 | £989.99 | 1% | £70 |
£115.00
8 months
|
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